the chimps trace evolution

The Big Ten Wonk (who, were he a member of Fox Sports Net, would be the BDBBP) suggests Arizona's Lute Olson may have been the first coach to employ the phrase "Dookie V."

An intriguing thought. So I put the chimps to work. They first found reference to "Dookie V" in major city newspapers in the spring of 2001.

-- On March 29th, the Bergen County (NJ) Record's Adrian Wojnarowksi noted that "one Pac-10 coach refers to Vitale as 'Dookie V.'"
-- A day later, Newsday's Joe Gergen clarified: "Lute Olson has referred to college basketball mouthpiece Dick Vitale as 'Dookie V.'"
--The Richmond Times Dispatch's Jerry Lindquist subsequently jumped into the fray on April 2nd, adding little to the discussion: "Like most coaches from the left coast, Olson thinks teams from that part of the country don't get their fair share of TV exposure. Hey, Lute, it has to do with the three-hour time difference, baby!"
-- Finally, on April 6th (suggesting it takes four days to deliver a paper within the state of Virginia) the Norfolk Virginian-Pilot's Bob Molinaro argued West Coast fans should suck it up: "Arizona coach Lute Olson, who calls Dick Vitale 'Dookie V,' is resentful over what he sees as an Eastern bias among college hoops media. He has a case. But that's what Olson gets for setting up shop in a desert."

More recent references to "Dookie V" also credit Arizona's Olson with coining the phrase.