Wednesday, September 29, 2004
Show Them The Money
Excluding Ohio State and Southern California, the two most notable institutions that don't appear in the rankings, the University of North Carolina made more money off its merchandise in 2003-2004 than any other school in the nation.UNC is a basketball school with a mediocre football squad. Second and third in the Collegiate Licensing rankings were Michigan and Texas, football schools with popular basketball programs. Fourth was Notre Dame, a large chunk of whose sales can be chocked up to tradition and a national fan base. Fifth was LSU, courtesy of Saban's success on the football field.
Not a bad mix, as I would have expected football schools to dominate.
